Understanding the role of a Social Media Manager (SMM) within a broadcasting organisation. Explore how social media shapes modern broadcasting, strengthening audience connection and building thriving, meaningful communities in an ever-evolving digital world. This session will explore the role of social media within broadcasting operations, with a focus on audience engagement, content planning, and community […]
As content sharing becomes increasingly central to collaboration across the Asia-Pacific broadcasting landscape, understanding rights, usage, and legal boundaries is more important than ever. From co-productions to content exchange and licensing, broadcasters must navigate complex legal frameworks while ensuring compliance and sustainability. This session will explore the practical and legal dimensions of content sharing, equipping […]
We are pleased to present an upcoming webinar titled “AI Audio Trends and Tools”, focusing on how artificial intelligence is reshaping audio production, broadcasting, and digital content creation. As AI technologies continue to evolve, broadcasters and media professionals are increasingly adopting AI-driven tools to enhance efficiency, creativity, and audience engagement. This webinar will provide an […]
This digital age has brought about innovation in sports in a way that we could have only imagined at the turn of the century. It has transformed the way athletes prepare for games and the way viewers access content. With this come legal challenges in broadcasting and media rights, as well as the regulation needed […]
This webinar provides a foundational understanding of Environmental, Social, and Governance (ESG) principles, including their evolution, key frameworks, and the growing need for adoption within the broadcasting industry. As ESG continues to shape the future of media, broadcasters are increasingly required to move beyond compliance and consider ESG as a strategic driver of long-term value, […]
The digital era has reshaped journalism, transforming how news is created, distributed, and consumed in an increasingly social and platform-centered media environment. As audience behavior evolves, journalists are adapting to new storytelling formats, audience engagement practices, and platform-driven dynamics while balancing speed, reach, and credibility in today’s digital news ecosystem. Join ABU Media Academy, in […]
The digital news era is transforming journalism, reshaping how news is produced, distributed, and consumed as digital tools, social media, and artificial intelligence become central to newsroom operations. This session explores how these changes are influencing newsroom practices, new news formats, and editorial workflows, while examining the challenges journalists face in balancing speed, accuracy, trust, […]
Step into the dynamic world of television entertainment! This session examines how TV series function as strategic assets in today’s TV ecosystem — driving audience loyalty, programming decisions, and long-term channel value. Drawing on practical experience in content acquisition, programming, and international distribution, it highlights how serial storytelling helps broadcasters strengthen retention, optimise schedules, and […]
In an age where content is king, distribution is the crown. But how do we, as broadcasters in the diverse Asia-Pacific region, ensure our stories travel beyond our immediate borders? How do we reach the diaspora in other foreign lands, the viewers in the remote islands, or the audiences beyond the reach of terrestrial towers? […]
In the broadcasting and media industry, vendor relationships are more complex—and more critical—than ever. From content licensing and satellite services to production vendors, technology platforms, and rights negotiations, the stakes are high and the margins are tight. This exclusive webinar for ABU members explores the structural and strategic reasons vendors often gain the upper hand—and […]
In today’s fast-paced digital landscape, newsrooms are under constant pressure to produce and distribute content across multiple platforms. While this speed enables wider reach, it also increases the risk of copyright infringement, often unintentional, yet potentially costly. Understanding the fundamentals of copyright is no longer optional; it is essential for every media professional. The Media […]
AFTRS and AMA jointly present an exclusive online webinar designed for members to better understand the AI ecosystem and its applications in the screen industry. The session will highlight practical AI tools and explore the increasing impact of AI across media and broadcasting. This session will provide participants with a practical understanding of the AI […]