AFTRS: AI Tools and Toolboxes – Understanding the AI Ecosystem – Case Studies
AFTRS and AMA jointly present an exclusive online webinar designed for members to better understand the AI ecosystem and its applications in the screen industry. The session will highlight practical AI tools and explore the increasing impact of AI across media and broadcasting.
Special Guest Speakers: Peter Herbert together with Krista Jordan, AFTRS Australia
This session will provide participants with a practical understanding of the AI ecosystem, including the latest AI tools, workflows, and toolboxes currently shaping content creation, production, operations, and audience engagement.
Through real-world case studies, participants will gain practical insights into how organisations and industry professionals are incorporating AI into creative and operational workflows. Key learning areas include content strategy, platform best practices, emerging trends, industry insights, and applied case studies.
Level Up Your AI Skills with AFTRS.
Register now and join fellow ABU members for this engaging AMA Online session.
What You Will Learn
– Fundamentals of effective AI prompting for screen content
– Practical AI workflows for development and production
– Using AI tools to support creativity and productivity
Who Should Attend
This webinar is ideal for:
-Producers and content creators
-Broadcast and digital media professionals
-Scriptwriters and development teams
-Creative and production executives
-Anyone interested in AI applications for screen industries
Why Attend?
As AI technologies continue to evolve, understanding how to work alongside these tools is becoming increasingly important for media organisations and creative professionals. This webinar offers ABU members an opportunity to explore emerging industry practices, gain practical knowledge, and prepare for the future of screen production.
Don’t miss this opportunity to learn from leading practitioners and discover how AI can enhance creative workflows in the screen sector.
KEY EXPERTS FROM AFTRS TO DELIVER THESE SERIES:
Peter Herbert
Peter Herbert is an accomplished and successful writer and producer with an extensive range of credits in television, stage, events and film. He has worked in senior executive, management and creative positions for major Australian, American and English companies. He has created original programs and formats and has successfully sold his own work around the world. Broadcasters include Comedy Central in the US, Paramount Comedy Channel, BBC, Channel 5 and Sky in the UK. Peter has been responsible for many number-one rating and award winning dramas and comedies on Australian television – Cop Shop, The Flying Doctors, The Comedy Company, Acropolis Now, Dossa and Joe and he has created and/or co-created highly successful and internationally prestigious annual events on the comedy calendar. The Melbourne International Comedy Festival Charity Gala, still an annual event, and The World Comedy Tour. Peter currently is the Program Convenor Screen Business at the Australian Film Television’s and Radio School (AFTRS) and has extensive experience teaching throughout the Asia Pacific region.
Krista Jordan
Krista Jordan has over 25 years’ experience across creative production and business operations. Her creative film credits include The Matrix, Moulin Rouge, and the Academy Award winning Happy Feet. She has worked extensively in VFX, commercial production, and broadcast design for local and global clients and has held various studio leadership roles.
Currently her work focuses on industry engagement and consultation for contemporary screen practice, animation, hybrid and ‘Virtual’ production and continues her teaching at AFTRS as the Discipline Lead, Innovation and Technology for the Master of Screen Business. She has an extensive professional network in the local and international industry and across educational providers, government, and corporate bodies.