Finding Strength in Traditions and Culture (CARE) 12 Series
The ABU/CGTN Co-production project CARE12 Series
The theme for the ABU CARE 12: “Finding strength in traditions and culture”
Hosted by China Global Television Network (CGTN), the 12th CARE co-production will focus on “Finding strength in traditions and culture” as the main theme. Traditions and Culture play an important role in building each person’s identity. By knowing and identifying with the local culture, people feel part of a community, creating a sense of belonging and strengthening the feeling of unity, solidarity and respect among the members who make up that space.
Finding strength in traditions and culture is also expected to serve itself as an international announcement for a fresh new start of the 12-year-old CARE Series. Also, the ABU CARE 12 Series will be a timely opportunity to reaffirm its ultimate goal which is to ‘Change Asia and Rescue the Earth’ and help create a better world through achievement of sustainable development.
Production Plan • 2025 end of January: CARE12 Call for Entry • 2025 9-11 April: 1st Producers’ Meeting @ Beijing, China • 2025 June: Online updates • 2025 Early September: 2nd Meeting @ Kuala Lumpur, Malaysia • 2025 End of September: Distribution of Broadcast Materials • 2025 October: CARE 12 Report during ABU General Assembly in Mongolia
Guidelines for the co-production of the CARE series
It is recommended that you propose and create a story that:
• Focuses on human-centered narratives, highlighting the main character(s). • Is either 30 minutes or 50 minutes in length, depending on the theme. • Reflects the current status of traditions and culture in your country.
