Step into the dynamic world of television entertainment!
Guest Speaker: Ms Sangerim Zhakhina, Sales Manager at Kanal D International (CIS, CEE & Baltics)
This session examines how TV series function as strategic assets in today’s TV ecosystem — driving audience loyalty, programming decisions, and long-term channel value. Drawing on practical experience in content acquisition, programming, and international distribution, it highlights how serial storytelling helps broadcasters strengthen retention, optimise schedules, and remain competitive in fragmented markets.
ABU Media Academy invites ABU Members to an exclusive online webinar designed to explore the creative, editorial, and production strategies behind successful entertainment segments for TV.
