The Summit builds on ABU’s long-standing
Media Saving Lives initiative, which empowers broadcasters to play a frontline role in disaster risk reduction. Through training, co-productions, and sharing of best practices, this initiative has supported media organisations in:
- Delivering life-saving early warnings during natural hazards such as cyclones, floods, and tsunamis.
- Educating communities on preparedness measures and sustainable practices that reduce disaster risks.
- Amplifying local and vulnerable voices, ensuring inclusive coverage that reflects the needs of those most at risk.
- Forging partnerships between broadcasters, disaster management authorities and partners such as UNESCO, UNDRR, WMO, IFRC, and scientific institutions as IPCC, bridging the gap between expert knowledge and public awareness.