Building Trust in Media: C2PA, Identity Assertions, and the Future of Media Provenance
As concerns around misinformation, AI-generated content, and digital media authenticity continue to grow, media provenance has become an increasingly important topic for broadcasters and content creators worldwide.
This webinar will provide an overview of the latest developments in the Coalition for Content Provenance and Authenticity (C2PA), including identity assertions, conformance programmes, and industry standardisation efforts led by IPTC. Participants will gain insights into how media provenance frameworks are being adopted across the global media industry and discussed at major international forums.
The session will also explore practical considerations, challenges, and opportunities for broadcasters in the Asia-Pacific region looking to implement media provenance technologies and strengthen trust in their digital content.
This webinar is designed for:
- Decision-makers and practitioners from broadcasting organizations and media companies, including editorial, production, and technical teams
- Engineers, technologists, and researchers working on content authentication, media provenance, and related technologies
- Representatives from media industry organizations, standards bodies, and regulatory institutions
- Media technology managers, digital transformation leaders, and content management professionals interested in implementing trusted media workflows
MEET THE SPEAKERS
Mohamed Badr Taddist
EBU / Security4Media, C2PA Project Manager
Badr is a C2PA Project Manager at EBU Technology & Innovation, working at the intersection of cybersecurity, media integrity, and content provenance. With a master’s degree from EPFL and ETH Zurich, he brings both technical and research expertise to the challenge of securing trust in digital media.
His work focuses on the secure and practical adoption of C2PA across news and broadcasting workflows. At the EBU, he coordinates and implements concrete C2PA projects, contributes to technical development efforts including the C2PA open-source SDK, and supports industry-facing pilots such as IBC demonstrations. He is also involved in Security4Media, where he contributes as both a project coordinator and technical implementer, helping advance secure, privacy-aware deployment of provenance technologies in the media sector.
Brendan Quinn
Managing Director, IPTC
Brendan Quinn is a media technology expert and the Managing Director of the International Press Telecommunications Council (IPTC). With over two decades of experience in media innovation, he has led major projects including the development of the Associated Press’s APVideoHub.com syndication platform, the re-architecture of the BBC’s digital infrastructure, and the implementation of advanced content management systems at the BBC and at Fairfax Media in Australia. His work at IPTC reflects a deep commitment to advancing the global standards and technology frameworks that power the modern media industry, with a particular focus on trust and authenticity.