Join ABU Sports in Chengdu, China for the Sports Media Conference, 14 – 16 May, 2026!
The ABU Sports Media Conference is a premier event that brings together ABU members, sports media professionals, and industry leaders to exchange on multi-market review, establish cooperations & collaborations, and explore the future trend of sports broadcasting.
Over three days, the conference will offer engaging discussions, networking opportunities, and insights into the latest trends, challenges, and technological advancements in sports media. Participants will gain valuable knowledge from keynote presentations, panel discussions, and masterclasses & workshops. In this SMC edition, participants will also be able to meet with some mega sports events organisers/host broadcasters to learn about the latest games information and broadcast landscape.
Chengdu, the capital of China’s Sichuan Province, is a city that effortlessly blends ancient culture, vibrant urban life, and a famously relaxed lifestyle. Also known worldwide as the home of the giant panda. It offers far more than adorable wildlife, a destination rich in history, innovation, and unforgettable flavor.
