Social Media for Broadcasters & Community Building
Understanding the role of a Social Media Manager (SMM) within a broadcasting organisation.
Explore how social media shapes modern broadcasting, strengthening audience connection and building thriving, meaningful communities in an ever-evolving digital world.
Date: 15 January 2026 (Thursday) Time:2:00 PM (KL Time) Guest Speaker:Daniyar Tussupbek (Head of ABU Media Academy)
This session will explore the role of social media within broadcasting operations, with a focus on audience engagement, content planning, and community building. Participants will gain general insights into how social media can support organisational objectives, strengthen public trust, and enhance digital presence across platforms. Designed for professionals involved in content, communications, and digital engagement, this session offers practical perspectives to support effective and responsible social media use.
Daniyar Tussupbek, Head of the ABU Media Academy, will share expert insights on the role of social media in broadcasting, highlighting how strategic engagement and community building strengthen audience connection across the region. This exclusive session is specially curated for ABU members and delivered by the ABU Media Academy.
